Amazing ideas can fail with weak execution. A significant factor that determines a company’s potential for execution, and therefore success, are the values a company lives by.
Facebook’s co-founder, Dustin Moskovitz, is working on a new startup called Asana, which has raised $10.2 million to date. At the bottom of Asana’s landing page is a list of 15 core values that the company holds. Moskovitz’s values, or some variation thereof, are ideals that every startup should live by, and not merely aspire to.
Asana is currently hiring designers, developers, and business people in the Bay Area. However, you need not apply if you do not concur with Asana’s values.
Asana’s Core Values
- Reason
- Action in the face of fear
- Honesty & transparency (internally and externally)
- Leverage
- Pragmatism
- Craftsmanship
- Chill-ness
- Being a mensch
- Company as collective of peers (vs. command-and-control hierarchy)
- Investing in people
- Perseverance
- Admitting when you’re wrong
- Diving in and fixing problems, even if they’re not yours
- Intellectualism
- Trust in wisdom over rules and incentives (explanation)
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