GrouperEye has developed a service poised to unsettle the college recruiting industry, and is due to launch later this month. The DC based startup will offer companies an alternative to traditional college recruiting practices, and students a talent-based method of showcasing their abilities to potential employers.
Founder & CEO of GrouperEye, Ted Williams, believes that the current standards in college recruiting are broken, and that GrouperEye is the fix. After talking to Williams on the phone, I am convinced that he and his team have the passion and potential to change the industry.
The problem with traditional college recruitment practices is that an ivy-league degree has become almost a prerequisite for the most desirable jobs. The reasoning behind this is simple. Companies need to recruit talented and productive individuals in order to maximize profits. To find talented and productive candidates, it makes sense to focus recruitment efforts at schools where concentrations of such candidates are particularly high. Their first stop? Ivy-league schools.
GrouperEye hopes to develop a network of college students that rivals the concentration of talented and productive individuals found at any single college campus. Once this network is established, GrouperEye is counting on their method of evaluating candidates to be their real selling point. Rather than encouraging companies to recruit based on numbers, GPAs, and names of schools, they would, for example, help a marketing firm hire candidates with the most creative marketing plans regardless of a mediocre GPA.
GrouperEye’s business plan involves charging companies access to their network of college students, once they establish one. The service, of course, will be free to students.
Talent based recruitment is something that just makes sense.
